WebsPlanet | Directories And Online Publishers

Surviving in the Online World

We can all remember the days when the directory publishing industry was all about selling as many print ads as possible. It was simple.
Our world has changed. Our business has changed. Our technology has changed. Our advertisers have changed.
Our business: Online media advertising has overtaken traditional media for the first time among SMBs. They are now spending more on online media than on traditional print media, and this trend is on the rise.
Our technology: Broadband penetration, smart devices and more have changed the way consumers around the world live and behave.
Our advertisers: Advertisers know the need to be “found” as consumers have changed their local search habits, turning to the main internet search engines.

So a new online directory business model has emerged as a result of:

• A shift from printed to online advertising by SMBs
• The widespread availability of higher performing technology
• Growing advertiser awareness of the necessity to be “found” online

To survive directory publishers must:

• Position themselves as site building organizations, in addition to selling traditional advertising products
• Centralize all their advertisers’ online services under one roof
• Support their move from print to online by leveraging their unique face-to-face connection with their advertisers
• Equip themselves to efficiently supply and manage the tens of thousands of unique websites that their advertisers will be building

WebsPlanet supports directory and online publishers in the rapidly evolving online advertising world by enabling them to transform into online players, offering their advertisers an end-to-end online experience.